how can expect any prospect to buy into us?
by martin bissett
winning your first client
it’s about time to realize that value is not about time.
more: focus on your client’s concerns, not yours | 4 reasons selling is hard | if you’re selling, you’re doing it wrong | 8 questions for business success | why believing in yourself matters | what partners don’t tell you | don’t wait for business to come to you | your first sale is to yourself
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when i look back on the research that has been conducted by various groups as to the biggest obstacles accounting firms cite to growing their practice,
- 50 percent said creating opportunities,
- 25 percent said knowing how to close deals
- and the remainder said having self-confidence in presenting and then being able to positively differentiate from their competition.
let’s not sell, let’s attract.